A picture of a student is worth 1,000 minutes of admin: SchoolBench web app dramatically unlocks efficiencies for school communication officers
At the end of any school year or term, parents and teachers need efficiencies for school communication officers as they demand highlight packages of school events and student milestones.
However, it is not uncommon to see walls in school offices plastered with student photos, waiting for staff to connect names and contexts for newsletters and reports.
It doesn’t have to be this chaotic and draining if a school has opted to use SchoolBench to manage and identify its student photos.
How many students can one school communication officer really know?
One of the big “time sinks” that undermines efficiencies for school communication officers is sorting images of students that they are unlikely to know personally.
It only takes a school community to tip past 300, and we are beyond what is termed Dunbar’s number, or our monkey number.
British anthropologist, Robin Dunbar, proposed that 150 is about the number of a single person can comfortably “know”, while also understanding how they are connected to each other.
His critics argue that someone like a school communication officer might be able to recall more people than that, given the nature of school communities with classes and other structures.
However, in the busy-ness of producing school material with student images, it is highly unlikely that any one person will have fast, reliable recall of all students, and thus will need help and input from other staff, when opportunities allow, between classes and meetings.
It makes for an inefficient process prone to oversights.
The opportunity costs of poor efficiencies for school communication officers
Because it is so costly for school communication officers to use ad hoc systems for identifying, indexing, and using student images, the burdensome task means it is easier to NOT produce memorable, image-rich materials.
When communication officers are juggling multiple demands on their time, it is natural to choose just a few images and stick with them, rather than risk a task that will soak up more time than is available and increase the risk of getting a caption wrong.
From our discussions with schools so far, we know that nothing bonds a parent and family to a school like the pride of having their child’s achievements shared within the community, or even in external material.
It is the stuff of memories and lifelong connections to a school.
It is also the reason SchoolBench came into being.
SchoolBench is a communication officer’s Best Friend
SchoolBench™ is a purpose built web application for schools that makes it easy for communication teams to dramatically increase the volume of images they can use.
By integrating publication permissions from Student Management Systems such as Synergetic, communications officers can use more photos faster and with confidence that they have the right permissions and the right identifications in place.
This is possible because SchoolBench™ uses facial recognition technology to scan images, match them to students in the database, and connect children to the usage rights their parents have agreed to.
The real boost in efficiency for school communication officers comes both from using the rapid search function to find students from particular classes, or by name, or by events, etc, and from reviewing images, audio, and video quickly through the web-based preview window, straight from a browser.
Furthermore, being able to share collections of images over the school network means officers can collaborate with teachers and other staff to get approval and sign off quickly.
The accelerated growth of digital school photos, audio and video files (digital assets) of students, teachers and parents has created a major challenge to communication officers, but through SchoolBench™, it also offers a massive opportunity to show off students’ experiences and achievements and nurture emotional connections within the community.
Our SchoolBench™ team is ready to sit with your team to show you the app, explain how it works within your current IT infrastructure, and demonstrate how a student picture can be worth a thousand minutes of admin.