3 Tips to Tracking School Published Photos
One of the challenges that schools face today is tracking their published photos. Considering how many times you post every week, and how many channels that you publish to, if faced by a parent to immediately remove all images of their child, how would you go about it?
The reason for their change of heart can vary. They may be disgruntled with the school, there could be a change of family situation, be media-shy, and perhaps the school itself requires the change due to a recent event that could cause embarrassment.
Will you have to drop whatever you are doing and begin a long game of hide and seek? Keeping in mind that Murphy’s Law might have you doing this, at a time not of your choosing, and when other deadlines are also pressing.
Proper governance requires that records are kept in a way that image/photo management continues after publishing. There are many ways to do this, from using a simple spreadsheet all the way to using an image management system to track – the key is to start!
Here are three suggestions to help you effectively track your published images:
1. WHAT did you publish?
We search by context, so it makes sense to store by context. Is the image a school building, a particular student, a school event and when was it taken? Cataloguing what is in the picture will help you find it again down the track.
- Year: 2018
- Term: 3
- Term Week: 2
- Student: Name
- Teacher: Name
- Event: Scuba Diving
2. WHERE did you publish ?
When meeting school marketing teams, I often recall my time at school during the 80’s, where there was much less communication between the school and the community than now. We would receive the occasional newsletter and the end-of-year book, and not much else.
Nowadays, in addition to printed material, schools publish to parent portals, websites and social media channels of all kinds. Furthermore, the frequency has increased dramatically, to multiple times a week and even several times a day. Keeping track of where school images are published is key to having them either updated or removed.
3. WHEN was it published?
Newly published items can quickly hide historical content stored on websites, and more particularly on social media. However, it doesn’t mean the image has disappeared; you just have to go back further to locate it sometimes. Leaving it there means it can suddenly resurface: Facebook, for example, stores images in chronological order of publishing, but can be brought forward on newsfeeds, as reminders and on actions such as likes and comments.
Knowing when the image was published will assist you in also determining the parent’s consent rights at the time of release. And this could come in very handy, should the matter have the potential of becoming litigious.
If you would like to read more with regards to image management, here is a case study from our website on how a SchoolBench client, Seymour College, manages their images: Seymour College Case Study