Parent Consent – The Case for School Photo Management
Communication teams are increasingly demonstrating the day-to-day value of their school through photos, and as the saying goes, “a picture tells a thousand words”.
This development has necessitated large amounts of time being spent trawling through a vast array of folders in Explorer or Finder. Feedback from our client schools has this between one to two days a week which also includes the manual task of correctly identifying the students so that parent privacy considerations can be applied.
Parashift’s research into photo school management and particularly the privacy views of parents has highlighted that parents’ concerns to privacy are in fact layered and speak more to control than actual risk.
When delving deeper into this, we found that parent concerns are greatly diminished with internal publications such as newsletters, bulletins and end-of-year books. Where they have the majority of concern is with public communication such as social media and traditional advertising, such as billboards. When we drilled down, the primary objection pertained to social media with fears of cyberbullying, predators (reinforced in regular news coverage) and special family situations
For school marketing with parents with highly restrictive requirements, we have found they too can often be used. A need for control has the parent imposing a restricted policy to the school; however, a personal request with an explanation of the image’s intended use, including the controls you have in place to protect the child will dramatically increase your chances. An example of a control is removing all metadata for identification reasons.
The simple permission classification of opt-in and out has the school limiting their creative content as well as their communities’ intimacy potential with the school. Surprisingly we found less than 3% of assets created are actually ever used.
In next month’s blog, we’ll cover off a multi-tiered permission approach when managing parental consent that takes into account the modern-day challenge.